Socceroos defender Kai Trewin has become the latest player caught up in an Instagram trend promoting relatively low-profile World Cup squad members. The viral campaign aims to make Trewin a social media sensation before the tournament begins.
The social media battle extends beyond Australia, with New Zealand's Tim Payne also gaining significant attention. This pre-World Cup influencer competition sees football players from both nations competing for Instagram supremacy, creating an unusual battleground away from the actual pitch. zeppelin.cool
